Spinning Words

I know this is a familiar story: "Drug company 'hid' suicide link".

"Panorama reveals that GlaxoSmithKline (GSK) attempted to show that Seroxat worked for depressed children despite failed clinical trials. And that GSK-employed ghostwriters influenced 'independent' academics."

But while we've all seen programs or read articles that have focussed on the topic of drug trial manipulations and the aggressive marketing style of some Pharmaceutical companies, this documentary takes on a slightly different perspective. It explores how the manipulation is achieved: through clever strategic use of spin-doctors and ghostwriters with a knack for "re-phrasing" the specifics and how their skills are used to reel in supposedly independent academics. It focusses largely on the power of word and perception.

I am interested in this topic for quite obvious reasons, but also because most -if not all- of the freelance translation work I do on the side, involves documents related to phase I and phase II clinical trials. It is interesting to study the wording in certain documents and I can only hope that if any of my family members or friends ever were to face the decision to participate in a drug trial because of health reasons, they will be guided through the sometimes ambiguous wording by someone who's got their best interest at heart.

Moreover, how do we keep ourselves from conveying the wrong messages? Language is clearly a very subtle, powerful tool. Are we always that concious of our choice of words? If I trawl through the archives of this blog, I am sure to find misleading statements, while I might not purposefully have written them in as such. We inherently rely on our own common sense and that of those nearest to us, to be corrected in our use of language and to be pointed out the hidden messages behind the facade of linguistics.

I think all of this pinpoints a process that underlies many misgivings and failures in democracy: the manipulation of language in politics, science, medicine, trade, economics, sales and education. And by extention, their (ab)use of the most powerful forum of words: The Media.
A fact that was worded incredibly well in Manufacturing Consent:


“Media is to a democracy, what violence is to a dictatorship.”


To watch the abovementioned BBC documentary, Click Here. (35-minute feature)

Addendum: I would like to point out that while the documentary itself reports on manipulation, it in itself is not entirely devoid of somewhat ambiguous, sensationalist spins.